Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Social Media Marketing

Active Vs Passive

One of the defining phenomena of the present times in world as we know it, is the worldwide accessibility to the internet. The lovechild of the World Wide Web is social media. The power of social networking is such that the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021, around a third of Earth’s entire population.

Active Approach

Social media can be used, not only as public relations and direct marketing tools but also, as communication channels targeting very specific audiences with social media influences and social media personalities and as effective customer engagement tools. Social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense.

Passive Approach

Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes.

Reasoning for social media marketing

Businesses must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, they will lose out on real customers, which means they will lose out on potential business.

How We Will Help Your Advertising Needs

Marketing is a serious part of any business. Engaging with the correct audience is only half the battle, designing the content that is appropriate for you audience is just as important. Between our graphic designers, social media marketing experts and analysts, we can help you achieve your online marketing goals.

Create Social Media Marketing Goals

Research Your Social Media Audience

Research your social competitive landscape

Build & creat engaging social media content

Ask Us For More Information

As you would expect with any marketing campaign, your social media marketing should be tailored to your needs. We can provide you with a large amount of information, but better than that we can get involved with all your online marketing, including google adwords and social media platforms.

Contact Us

+27 (0) 11 568 4829

12 Malcolm Ave, Southdale, Johannesburg South, 2091

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